[ Events ]
Source Canada’s signature event happens annually in the fall. Each event has a different theme but one unchanging focus: to accelerate procurement of Canadian technology. Beyond events we work tirelessly to connect buyers and sellers.
Canada builds
world-class technology.
We should buy it.
Source Canada exists to help corporate and government buyers confidently procure high-quality Canadian technology.
Context
Canadian technology startups are building world-class products that compete globally.
Yet unlike other countries, Canadian buyers rarely procure domestically resulting in a home court disadvantage.
This isn’t a new problem. But it’s a critical problem.
Mission
[ Why Source Canada exists ]
Source Canada exists to remove the obstacles to adopting Canadian technology in Canada.
There are practical problems like reducing search costs and opening doors. We also need to fix a cultural bias that suggests foreign solutions are better than domestic ones.
Initiatives
Actions speak
Actions speak
louder than words.
[ Action-Oriented Advocacy ]
We work directly with company founders, corporate leaders and government decision makers to understand procurement barriers and work to eliminate them.
[ Publishing & Insight ]
Through our newsletter, articles and research we aim to keep the focus on why Canadian buyers lag behind other countries when it comes to domestic procurement.
Events
Inaugural
Inaugural
Source Canada
On October 22, 2025, a curated room of Canadian buyers, founders, and operators focused on one question: How do we start buying Canadian tech now?
250
Attendees (sold out)
50
Corporate buyers
100+
Private meetings and briefing rooms
Refreshing. Raw conversations. About time.
A room where deals actually happen.
“Source Canada was literally the best event I’ve attended this year as a founder. The conversations were authentic, the connections meaningful, and the mission couldn’t be more important.”
Elvine Assouline, CEO Credibled
Publishing
Perspectives, insights,
Perspectives, insights,
and analysis.
Thought leadership, commentary, and analysis on Canadian procurement, innovation, and competitiveness.
Including Source Canada’s own work and relevant perspectives across the Canadian ecosystem.
See all
